Salomon

Salomon is a sports lifestyle company founded in 1948. The past half decade saw Salomon receive a meteoric rise in popularity, particularly driven by the Gorpcore / streetwear scene, prompting a division in the business and the creation of Salomon Sportstyle.

Salomon Sportstyle engaged Tekni to create both physical and digital assets for a particular campaign in Australia. The brief was loose and open-ended, just make it cool.