So Frenchy So Chic

So Frenchy So Chic is a festival held each summer in Melbourne and Sydney, Australia. A cultural celebration with champagne, picnics and all-French contemporary artists. It has been running for 10+ consecutive years and is a highlight in the summer calendar Down Under. We developed a new identity for the 2022 festival that would reinvigorate the existing So Frenchy audience; as well as inspire a whole new generation of younger Australians eager for a unique cultural hit.